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How to Get Backlinks with Resource & Links Pages

link building gets a bad rap. So much so, that many have tried to re-brand link building as “link earning.”

However, as long as links remain one of the most importsnt ranking factors, anyone practicing SEO has a duty to engage in link building. Specifically: link building that conforms to Google’s Webmaster Guidelines.

Because link building is hard and links are needed to reach the top of the SERPs, there is a huge black market. Much of it is blatant, including spam mails offering guest posts on seemingly trusted authority sites.

You also have websites filled with menus of link packages available to anyone with a PayPal account. Private Blog Networks (PBNs) are the darling of the black hat forums and Facebook groups.

Here’s the thing. Google employees get those emails, too. Members of the Google spam team are also members of black hat forums and Facebook groups. Google quality raters stumble upon sites selling links regularly.

For those reasons alone, link cheating doesn’t make sense and anyone engaged in those activities may be just one link away from tripping the penguin algorithm or drawing a manual action .

Unless you have a burner website, it just isn’t worth it.

That said, there is no point in making link building any more difficult than necessary.

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