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Links, links, links. Love them or hate them, we all need them when it comes to doing search engine optimization.
The importance of high qualityin SEO is no secret.
What is highly contested, though, is how to generate inbound links “the right way”.
For many SEO professionals, this means strictly white hat link building methods. For others, a little *ahem* … is OK.
But we can all agree that attracting links the natural way pays off in more…Continue
Large brands fail to leverage all the channels and connections from their own campaigns and networks. It’s a link building opportunity that often goes to waste.
Effective and strategic link building shouldn’t be done in a vacuum. It should be an extension of everything you do as part of your marketing execution and not an afterthought.
To effectively create link building campaigns, your SEO specialists should:
It’s been my experience that that placing your site in proximity with other well liked sites can increase the likelihood of your site being viewed more favorably.
But this tip will not help a site with poor content, bad web design and a poor user experience. Real links only come to pages that deserve them.
So first make your site worthy of a link then promote it.
If you have a quality website and you’re not already doing this, give it a…Continue
One of my SEO tools gave me the following error alert:
“Internal link with ‘nofollow’ attribute
Using the nofollow link attribute communicates that you don’t know if you trust a link, so using it on internal links will make Google suspicious.
The following internal links use the nofollow attribute:”
From the links they are showing it looks like my “Reply To” button for comments has a “nofollow” tag. Will this affect my SEO…
Added by stanley78 on August 13, 2019 at 8:42am — No Comments
In the SEO industry, when you hear the term “link building,” you probably assume the person is talking about external links or backlinks.
This makes sense. After all, backlinks from other websites are a strong signal to search engines and a driving force behind organic search rankings.
But there is another type of link building that is also important: internal link building.
These are the links you build on your website that point to other…Continue
Added by stanley78 on August 6, 2019 at 8:22am — No Comments
In this industry, we spend a lot of time trading SEO tactics and ideas with each other for mutual benefit.
It’s a wonderful thing. Not every industry does this.
Unfortunately, we invest less time in talking about how to develop our own SEO strategies.
While every SEO strategy is – and should be – different, there’s an underlying strategy to developing strategies.
Here are five things every SEO strategy needs.
A mind map is…Continue
Added by stanley78 on August 6, 2019 at 4:30am — No Comments
link building gets a bad rap. So much so, that many have tried to re-brand link building as “link earning.”
However, as long as links remain one of the most importsnt ranking factors, anyone practicing SEO has a duty to engage in link building. Specifically: link building that conforms to Google’s Webmaster Guidelines.
Because link building is hard and links are needed to reach the top of the SERPs, there is a huge…Continue
Blog comments can legitimately help your brand if done correctly.
The problem? Many people in SEO don’t use them correctly.
Over the years, blog comments have been misused and abused.
As a result, some people no longer even consider blog comments a worthwhile link building tactic.
Blog comments are usually viewed as the opposite of the link that keeps on giving. Blog comments are usually the nightmare that never ends.
I’ve worked with some of the top brands…Continue
What is the best SEO strategy? This is a question that haunts millions of website owners across the globe. The answer is both simple and complicated: constant innovation. There is no ultimate solution to ensure a high-ranking position within any search engine, simply because the algorithms change perpetually, changing the way your content is graded. However, there are some things you can do right now to improve your SEO strategy and watch your ranking increase…Continue
No matter how advanced you are in your link building career, there’s always room to take things to the next level. So if you feel like you’re stuck in a blog commenting rut or you’ve hit an article submission wall, try out any of the following advanced link building techniques to improve your site’s performance
Added by stanley78 on July 19, 2019 at 5:55am — No Comments
Calculators and other free online tools have been around for a long time and are no flash in the pan trick, but I’m now seeing them as one of the best content-based vehicles to build links of real value.
To clarify, a tool is a digital means of processing an action or providing insights – think of Answer the Public or Buffer.
Calculators are a form of tool that processes data to offer an answer based on a set of variables.
What paid tools often do well is…Continue
Added by stanley78 on July 17, 2019 at 6:37am — No Comments
Prior to the launch of Google in 1998, no search engine used links as a ranking factor. Links played no role in search engine optimization.
Google’s search algorithm relied heavily on links as a ranking factor, and this use of links in part helped Google return better results than any other search engine. Google soon became the dominant search engine.
SEOs took notice of Google’s use of links, and the link building began.
SEOs soon learned they could reliably manipulate…Continue
Added by stanley78 on July 16, 2019 at 7:20am — No Comments
Was teaching about link bulding this week to a new batch of linkbuilders and I figured I should make an post for any new linkbuilders out there who wants a one-stop resource to guide them. I’ll be focusing on the different linkbuilding factors, linkbuilding methods and linkbuilding results. There are certain things that I look for when checking a link out – and you should too. Here are the factors that count when you’re looking for links. This is a metric…Continue
Added by stanley78 on July 12, 2019 at 6:55am — No Comments
Before I talk about the advantages of backlinks, you need to know that much has changed concerning backlinks in the past couple of years.
There was a time when even low-quality links helped in ranking a site. But ever since Google rolled out its penguin algorithm, the whole landscape of backlinking has changed.
It is important to have backlinks from quality sites, and those backlinks should be contextual. If, for example, you have a site about fish, and you are…Continue
Added by stanley78 on July 11, 2019 at 11:08am — No Comments
Backlinks are important for both search engines and end users. For the search engines, it helps them determine how authoritative and relevant your site is on the topic that you rank for. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content. If many sites link to the same webpage or website, search engines can interpret that content is worth linking to, and therefore also worth ranking higher on a SERP (search…Continue
Added by stanley78 on July 11, 2019 at 6:11am — No Comments
This is an in-depth look into the world of white hat link building, and a few techniques to get you started.
Ask just about any SEO specialist, and he will tell you – link building is still king. It’s the #1 ranking factor within Google to this day.
But what makes link building important in online marketing?
Here’s the thing:
Despite fears that link building is dead, it’s still a relevant part of most SEO campaigns. If you want to rank in search engines, you’ll…Continue
Added by stanley78 on July 10, 2019 at 8:36am — No Comments
Links have always been an important factor in how search engines like Google rank websites in their results, and that still holds true today.
Search engines essentially view each link to your site as a vote of confidence in the quality of your content.
After all, if another site is willing to cite you as a source or direct their users away from their own site in favor of one of your pages, you must be offering something of…Continue
Links were the first major “Off-the-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to improve relevancy.
Despite the chatter around other signals, links, along with content. But as you’ll find, some links are more valuable than others.
If you were sick, which would you trust more, the advice from five doctors or from 50 random people who…Continue
Added by stanley78 on July 9, 2019 at 9:26am — No Comments
There's an easy, underrated way to build links to the pages you're attempting to improve search engines for. And it's a method you have total control over Internal link building.
In attempting to get a Web page to rank, there are a few key factors to consider:
Added by stanley78 on July 9, 2019 at 8:33am — No Comments
So how do you go about building these great internal links? Well, you can set up a system for interlinking your pages in a few easy steps:
Added by stanley78 on July 9, 2019 at 6:02am — No Comments