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Prior to the launch of Google in 1998, no search engine used links as a ranking factor. Links played no role in search engine optimization.
Google’s search algorithm relied heavily on links as a ranking factor, and this use of links in part helped Google return better results than any other search engine. Google soon became the dominant search engine.
SEOs took notice of Google’s use of links, and the link building began.
SEOs soon learned they could reliably manipulate…Continue
Posted on July 16, 2019 at 7:20am
Was teaching about link bulding this week to a new batch of linkbuilders and I figured I should make an post for any new linkbuilders out there who wants a one-stop resource to guide them. I’ll be focusing on the different linkbuilding factors, linkbuilding methods and linkbuilding results. There are certain things that I look for when checking a link out – and you should too. Here are the factors that count when you’re looking for links. This is a metric…Continue
Posted on July 12, 2019 at 6:55am
Before I talk about the advantages of backlinks, you need to know that much has changed concerning backlinks in the past couple of years.
There was a time when even low-quality links helped in ranking a site. But ever since Google rolled out its penguin algorithm, the whole landscape of backlinking has changed.
It is important to have backlinks from quality sites, and those backlinks should be contextual. If, for example, you have a site about fish, and you are…Continue
Posted on July 11, 2019 at 11:08am
Backlinks are important for both search engines and end users. For the search engines, it helps them determine how authoritative and relevant your site is on the topic that you rank for. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content. If many sites link to the same webpage or website, search engines can interpret that content is worth linking to, and therefore also worth ranking higher on a SERP (search…Continue
Posted on July 11, 2019 at 6:11am